LOFT
Brand Campaigns
Reimagined editorial stories, paid media and lo-fi social content that enables customers to experience new product launches at all brand touch points. Driven by curated collections, relevant trends and engaging storytelling. Loft’s new look and feel drove performance across ecommerce, social, digital marketing and in stores. Location based photoshoots, social first capture, outfitting and concise messaging elevate and inspire the current customer and capture a new audience.
Holiday '25 Campaign
"Gift of Loft"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Fall '25 Campaign
"Style Adventures Await"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Summer '25 Campaign
"Away we go"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Spring '25 Campaign
"The Promise of Spring"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Winter '24 Campaign
"Find Your Festive"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Fall '25 Campaign
"La Vie en Loft"TEAM
Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team
Summer '24 Campaign
"Ready, Set, Summer"TEAM
Role: Senior Art Director
Video: Joe Toto
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Bonnie Charm
Copy: Alison Griffin
Design: Loft Design Team