LOFT

Brand Campaigns

Reimagined editorial stories, paid media and lo-fi social content that enables customers to experience new product launches at all brand touch points. Driven by curated collections, relevant trends and engaging storytelling. Loft’s new look and feel drove performance across ecommerce, social, digital marketing and in stores. Location based photoshoots, social first capture, outfitting and concise messaging elevate and inspire the current customer and capture a new audience.
Holiday '25 Campaign
"Gift of Loft"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team



Fall '25 Campaign
"Style Adventures Await"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team


Summer '25 Campaign
"Away we go"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Mei Tao
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team


Spring '25 Campaign
"The Promise of Spring"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team


Winter '24 Campaign
"Find Your Festive"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team


Fall '25 Campaign
"La Vie en Loft"

TEAM

Role: Senior Art Director
Video: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Design: Loft Design Team


Summer '24 Campaign
"Ready, Set, Summer"

TEAM

Role: Senior Art Director
Video: Joe Toto
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Bonnie Charm
Copy: Alison Griffin
Design: Loft Design Team

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