Video direction for LOFT's first-ever celebrity-led campaign starring Actress Emma Roberts. InStyle wrote "Roberts showcases a number of festive-forward outfits that she handpicked herself, offering some welcomed inspiration for anyone asking themselves, “What do I wear for [insert festivities]?” It’s like LOFT and Roberts knew exactly what we needed this time of year. the actress also noted the brand’s pieces are “timeless, versatile, and chic, exactly the style I turn to for the holidays.” Emma Roberts x LOFT
TEAM
Role: Senior Art Director
Video: Cat Adams
Editorial Director: Alison Griffin
Social: Alexandra Richey
Behind the scenes at the Holiday Campaign shoot
Emma takes us on a tour of her day on set and answers all our burning Holiday questions with style. “Holiday outfit? Secured! Holiday gifting list? Done! Carry-on for stress-free travels? Packed. Thanks to Roberts’s tips, the holidays just got, well, less stressful.” -InStyle
Times Square
display window
Customers and crowds are greeted by Emma’s interaction with the camera and can instantly shop her Holiday ready looks. The collection serves as your one-stop shop for all your festive needs; per Roberts, it “has everything you need for the season: party looks, cozy sweaters, and gifts for everyone, including yourself!”
“I’ve always admired LOFT’s effortless and elevated style, which is not easy to achieve. I was so excited to partner with LOFT on their Holiday campaign and highlight my favorite festive looks.” -Emma
Teaser Trailer, gift unboxing and rapid fire Q&A content build excitment and give our community a moment with the star.