LOFT
Brand Campaigns
Reimagined editorial stories, paid media and lo-fi social content that enables customers to experience new product launches at all brand touch points. Driven by curated collections, relevant trends and engaging storytelling. Loft’s new look and feel drove performance across ecommerce, social, digital marketing and in stores. Location based photoshoots, social first capture, outfitting and concise messaging elevate and inspire the current customer and capture a new audience.
Holiday ‘25
Role: Senior Art Director Video: Team Whaaat Photography: Mei Tao VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Fall ‘25
Role: Senior Art Director Video: Team Whaaat Photography: Mei Tao VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Summer ‘25
Role: Senior Art Director Video: Team Whaaat Photography: Mei Tao VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Spring ‘25
Role: Senior Art Director Video: Team Whaaat Photography: Coliena Rentmeester VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Holiday ‘24
Role: Senior Art Director Video: Team Whaaat Photography: Coliena Rentmeester VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Fall ‘25
Role: Senior Art Director Video: Team Whaaat Photography: Coliena Rentmeester VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team
Summer ‘24
Role: Senior Art Director Video: Joe Toto Photography: Coliena Rentmeester VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren Production: Darcie Drahaus, Meaghan Brady and Gold Standard Copy: Alison Griffin Design: Loft Design Team