Loft
Role: Senior Art Director
Reimagined and elevated brand perception through the lens of travel, outfitting and messaging to foster wanderlust and inspire customers. Driven by curated collections, relevant trends and engaging storytelling. Loft’s new look and feel drove performance across marketing platforms and increased customer file for the brand.
Photographer: Mei Tao
THE PROMISE OF SPRINGWe chose the energetic yet stylish city of Rome to showcase our new Spring Collection. Outfit ideas for everything, whether it’s dressed-up dinners alfresco or casual strolls in the park.
“La Vie en LOFT” Fall 24 CampaignWhat better place to shoot our Fall Style Guide than one of the world’s most fashionable cities?
Paris was truly the perfect setting to bring our effortlessly chic Fall Collection of reimagined proportions
and thoughtful details to life.
LOFT “Ready, Set, Summer” Summer 24 CampaignEverything you need to start the season in bold, bright style.
Every day is a reason to soak up your surroundings while wearing something you love.
“Find Your Festive” Holiday 24 CampaignFor Winter ‘24, we set off to the Scandinavian countryside to debut our cozy and Festive collection.
Encouraging comfort and joy well into the New Year.
TeamVideo: Team Whaaat
Photography: Coliena Rentmeester
VP Brand Creative: Aoife Wasser
Associate Art Director: Emily Warren
Production: Darcie Drahaus, Meaghan Brady and Gold Standard
Copy: Alison Griffin
Role Senior Art Director